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The Afavre Group is the parent company of brands that are pioneers in the eco luxury movement.  We are passionate about elevating sustaianable brands to assist them in their transition to mass marketing.  Our mission is to create a better world by providing a platform for the best eco brands to tell their story.  We do this through our sales channel, LUX & ECO, and our media channel, TRUE Luxury Life.

LUX & ECO is an online luxury boutique that caters to those who lead a holistic lifestyle and desire the purest, most elegant products to be sustainably and ethically made. We provide an array of high-end, eco-friendly products and services in a variety of Fashion, Health & Beauty, Lifestyle, Home & Garden, Pets, Electronic, Gourmet Food, Library, and Vintage departments. Our brands are hand selected for their commitment to the environment and high ethical standards. In addition to our regular retail component, our website runs exclusive promotional sales for high-end eco brands on a private, timed basis.



TRUE Luxury Life is a blog about pioneering the sustainable luxury fashion movement, attaining an organic lifestyle, and brainstorming holistic solutions to the world’s key issues. We believe that TRUE luxury is defined by the thought, craftsmanship, ethics, and contribution that a brand makes, along with the legacy that brand leaves behind.  We celebrate all designers and creators who encourage people to raise their standard in the luxury world to include thoughtfulness and compassion as one of their top priorities.

Lux & Eco Gourmet is an online marketplace for organic, farm to table, luxurious artisanal food and cookware.

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Traveling Post is an instagram platform that celebrates the most beautiful places in the world to visit.

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