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The Afavre Group has a commitment to bringing eco luxury brands to a mainstream audience. Our growing portfolio includes the internet retailer, LUX & ECO, and the blog, True Luxury Life. Our dedication, expertise, and leverage of our vast network remains unsurpassed in the eco luxury world.



Jacquelyn Willard


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Jacquelyn is a serial entrepreneur and dedicated activist. She co-founded LUX & ECO, Matrix Model Management and Staffing. For over 14 years, has worked with some of the biggest luxury brands in the world. She specializes in business development, strategic partnerships, sponsor liaison work and marketing from conceptualization to the exponential growth of small to medium sized businesses.


Andrew Cotton

Investment Partner

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Andrew's background in structured finance, investments, strategy at Goldman Sachs as well as entrepreneurship was key in laying down the foundation of LUX & ECO. Andrew is one of the visionaries behind the LUX & ECO concept and was instrumental bringing it into execution.  Andrew is passionate about building a sustainable and ethically investing portfolio and lending his expertise in finance/entrepreneurship to up and coming sustainable luxury brands.


Diane Reade

Packaging & Design

Diane is a Cum Laude graduate of NYU and holds a Bachelors of Arts degree with a major in Architecture and Urban Design.  She furthered her design studies with interior elements at Parson School of Design and KLC Design in London. Most recently she has become and entrepreneur in the Green Beauty space and founded Modern Minerals Makeup.    


Ken Reade

Marketing Consultant 

For over 20 years, Ken has been building products, building or fixing sales teams, and expanding businesses around the world, with large multinational companies, in Silicon Alley, and with PE-backed ventures or turnarounds. His focus has been sales, go-to-market strategy, business development, product development, and marketing.


Eugene Willard


Dedicated and solutions-focused professional with more than 25 years of progressive success designing, implementing, and enhancing business process and technology solutions to drive efficiency and profitability for companies such as Marriott and Carey International.


Anna Reeves

Charity Liaison

Anna is creative entrepreneur, producer and writer with a passion for culture change storytelling.   She was the US Campaign Director for a high profile worldwide anti-poverty campaign, The Global Poverty Project (now Global Citizen), and was Charity Partnerships Manager for Lux & Eco, an online eco-store working on projects such as Red Carpet Green Dress.  She was part of the consulting team who reviewed the Australian Federal Government Envirofund policy, and as Program Director for B Ready program she devised a national program for startups to achieve B Corporation certification. 


Carly Colonnese

Social Media

Digital marketer, web designer, and social media guru, Carly Colonnese knows how to elevate brands to reach their next level of business potential.  Carly has spent multiple years working as a freelance social media manager, website designer, and branding expert. Carly has a bachelor’s degree in communications and art & design from the University of Michigan, Ann Arbor.  Carly has worked in several marketing roles from social media management to content executive. 

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